resume-Kathleen
Professional Summary
Digital marketer with a background in communications, content, and campaign execution. I bring an analytical edge to creative work to understand audience behavior and translate insights into stronger strategy. My best work lives where a compelling story meets a well-read dataset.
Skills
| Digital Campaigns | Content Creation | Marketing Technology |
|---|---|---|
|
Multi-channel campaign
planning & execution Social media content management
Email marketing
Brand messaging
Audience segmentation
|
CapCut (video editing)
Writing: email, social media, web, newsletters, presentations, editorial, promotional, film & TV scripts
|
HubSpot CRM (segmentation, workflows & automation)
Google Analytics 4 (GA4)
SEO/SEM
Website CMS & content management
|
| Analytics & Reporting | Applied AI for Marketing | Design |
|
Audience engagement metrics & conversion analysis
Conversion & performance analysis
Marketing forecasting
R, SQL/BigQuery & data visualization
|
AI-assisted campaign optimization & content development
Predictive modeling for marketing performance
AI-powered digital marketing workflows
|
Adobe Creative Suite
(Photoshop, Illustrator, InDesign) Canva
HTML/CSS fundamentals (website & email editing)
|
Education
| Institution | Degree | Year | College / Department | |
|---|---|---|---|---|
 |
Cal Poly Pomona, Singelyn Graduate School of Business | Master of Science | 2024-2026 | Digital Marketing and Analytics |
 |
University of Southern California | Bachelor of Arts | 2013-2016 | English - Creative Writing |
Work Experience
Communications Coordinator and Property Assistant,
The Ratkovich Company
[2019 – Present]
- Designed and executed multi-channel campaigns across email, print, and digital platforms to drive community engagement and connection.
- Built and managed audience segmentation strategies in HubSpot CRM, using engagement metrics to refine messaging, optimize timing, and improve communication effectiveness.
- Produced branded content including newsletters, social media graphics, flyers, and event materials to support engagement initiatives and maintain consistent storytelling.
- Collaborated cross-functionally with internal teams and stakeholders to align messaging, coordinate timelines, and support property-wide communications.
Editorial Intern,
Flaunt Magazine
[2018]
- Wrote and edited editorial content aligned with brand voice, increasing audience engagement and relevance.
- Supported content production, event coordination, and stakeholder communication for brand activations and media initiatives.
- Ensured brand consistency through fact-checking, proofreading, and adherence to editorial standards
Summer Day Camp Director and Grant Writer,
YMCA of West San Gabriel Valley
[2014 – 2017]
- Directed internal communications and coordinated daily schedules for 200+ campers and a team of 20+ staff, ensuring consistent messaging and smooth operations.
- Researched, budgeted, and wrote grants, and supported implementation once funds were received, contributing to program funding and sustainability.
- Composed organizational documents and correspondence, supporting clear communication across staff, stakeholders, and leadership.
- Led recruitment marketing efforts for seasonal staff, including crafting job postings and screening applicants.
- Planned, scheduled, and executed field trips and daily events, balancing logistics, vendor coordination, and budget adherence.
Certificates
GA4 Certificate
Data Analytics with Google Cloud BigQuery and Looker Studio
Introduction to BigQuery
Introduction to SQL
Intermediate SQL
