resume-Kathleen
Professional Summary
Digital marketer with a background in communications, content, and campaign execution. I bring an analytical edge to creative work to understand audience behavior and translate insights into stronger strategy. My best work lives where a compelling story meets a well-read dataset.
Skills
| Digital Marketing & Campaigns | Content Creation & Design | Marketing Technology |
|---|---|---|
Multi-channel campaign planning, execution & performance optimization
Social media content, management & digital storytelling
Email marketing, automation & brand messaging
Database marketing & audience segmentation
|
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva, CapCut (video editing)
HTML/CSS fundamentals (website & email editing)
Writing — email, social media, web, newsletters, presentations, editorial, promotional, film & TV scripts
|
HubSpot CRM (segmentation, workflows & automation)
Google Analytics 4 (GA4)
SEO/SEM — SEMrush, Moz
Website CMS & content management
|
| Analytics & Reporting | Applied AI for Marketing | |
Audience engagement metrics & conversion analysis
Marketing forecasting & performance analysis
R, SQL/BigQuery & data visualization
|
AI-assisted campaign optimization & content development
Predictive modeling for marketing performance
AI-powered digital marketing workflows
|
Education
| Institution | Degree | Year | College / Department | |
|---|---|---|---|---|
 |
Cal Poly Pomona, Singelyn Graduate School of Business | Master of Science | 2024-2026 | Digital Marketing and Analytics |
| University of Southern California | Bachelor of Arts | 2013-2016 | English - Creative Writing |
Work Experience
Communications Coordinator and Property Assistant, The Ratkovich Company
[2019 – Present]
- Designed and executed multi-channel campaigns across email, print, and digital platforms to drive community engagement and connection.
- Built and managed audience segmentation strategies in HubSpot CRM, using engagement metrics to refine messaging, optimize timing, and improve communication effectiveness.
- Produced branded content including newsletters, social media graphics, flyers, and event materials to support engagement initiatives and maintain consistent storytelling.
- Collaborated cross-functionally with internal teams and stakeholders to align messaging, coordinate timelines, and support property-wide communications.
Editorial Intern, Flaunt Magazine
[2018]
- Wrote and edited editorial content aligned with brand voice, increasing audience engagement and relevance.
- Supported content production, event coordination, and stakeholder communication for brand activations and media initiatives.
- Ensured brand consistency through fact-checking, proofreading, and adherence to editorial standards
Summer Day Camp Director and Grant Writer, YMCA of West San Gabriel Valley
[2014 – 2017]
- Directed internal communications and coordinated daily schedules for 200+ campers and a team of 20+ staff, ensuring consistent messaging and smooth operations.
- Researched, budgeted, and wrote grants, and supported implementation once funds were received, contributing to program funding and sustainability.
- Composed organizational documents and correspondence, supporting clear communication across staff, stakeholders, and leadership.
- Led recruitment marketing efforts for seasonal staff, including crafting job postings and screening applicants.
- Planned, scheduled, and executed field trips and daily events, balancing logistics, vendor coordination, and budget adherence.